Does Modern Wedding Cost Too Much Research Paper

Does Modern Wedding Cost Too Much - Research Paper Example Although there are special cases of societal icons that have broken records in spending millions of dollars in wedding events, general spending by average people has increased tremendously. This paper seeks to provide succinct evidence to support the fact that modern weddings cost too much. Interestingly, planning of wedding events has become a fully functional industry that generates millions of dollars every year. Certainly, this has been primarily caused by the increase of busy lifestyles and consequently less time to spend organizing for wedding events. Couples have increasingly preferred to opt for wedding organizing services since there is increased money flow and less time to spend it due to busy lifestyles. Although the exact cost of holding a wedding event ranges from one country to another Sherrie claims, â€Å"The price for a wedding in the U.S, is $ 26, 400† (Sherrie 14). It is also claimed that the wedding â€Å"Cost will increase about 2.3% over already high 200 5 prices† (Sherrie 13). Although these statistics were taken in 2005, it can be posited that at present, costs have actually gone up further. There is overwhelming evidence indicating that the costs of modern wedding are actually high. According to a report by Fox, â€Å"the national average costs of using a wedding planner is approximately $3500 to $4000. For some couples, hiring a wedding planner is a crucial part of their wedding preparation† (Fox n.p). With the stresses of modern lifestyles, it is easy to understand why many couple opt for a wedding planner, it simply offers a relief. Although hiring a wedding planner increases the costs of the wedding, the relief offered is justified. With more people preferring wedding planner service to organize their wedding events, wedding planning business continue to flourish and offer better services thereby increasing the costs further. Holding of wedding events calls for hiring of special ceremony sites that will offer the wedding a sense of uniqueness. Renting of the ceremony sites especially for the reception, assuming that appreciable number of weddings are held in church, has increased with time. This causes an increase in overall wedding costs considering that a large percentage of the wedding resources will be spent on hiring exclusive ceremony sites such as lucrative hotels and recreational centers. According to estimates by Alliance Trust â€Å"The largest proportion of the wedding cost is spent on the hire of the venue, catering and drinks, this alone can swallow around 33% of the total cost† (Alliance Trust web). Another important aspect worth consideration, a precursor to rising wedding costs, is the upward shift in wedding age. According to Alliance Trust, â€Å"Our calculations put the average cost at ?20,000 – an onerous amount which could well explain why couples are delaying a wedding until they are more financially secure† (Alliance Trust web). This is clear evid ence that the modern society appreciates the importance of weddings to the extent that they would defer the wedding to a later date so that they could afford the increased wedding costs. A brief analysis of trends in wedding costs conducted by Wong posits, â€Å"The average price tag that is fast approaching $30,000 represents a 73 percent increase during the past 15 years† (Wong web). It is interesting to note that such a rise in spending costs can be attributed to change in lifestyle, personal

Different Generations Speak Different Languages Essay Example for Free

Different Generations Speak Different Languages Essay Different generations in the same country speak different languages? Sounds impossible, but it is indeed the case. Consider situations in which your mother does not understand what you say to your classmates, situations in which you cannot figure out what your mother refers by a simple abbreviation and situations in which your father cannot reflect your undertone of some words. Different generations speak different languages, causing conflicts and misunderstandings. According to the passage What can words do and cannot do, words have denotative meanings and connotation meanings. Denotative meanings are meanings defined by the dictionary, which cause little misunderstandings. On the other hand, connotative meanings are associated with personal experiences and are likely to cause conflicts. But in the context of communication between different generations, there are both likely to evoke misunderstandings. Some connotative meanings of words are so widely recognized by a certain generation or group of people, that they consider these meanings as denotative meanings. But these meanings are unknown to other groups and are not included in the dictionary. The word, net, for example, may mean a trap made of netting to catch fish or birds or insects in your grandfathers dictionary but means a computer network consisting of a worldwide network of computer networks that use the TCP/IP network protocols to facilitate data transmission and exchange when you talk to your friends meet on the net. From this aspect, language of different generations do differ in the conception of words. Different generations may be confused by denotative meanings, not to mention by connotative meanings. The connotative meaning of a word is the associations and overtones people bring to it. When we hear a word, the thoughts and feelings we have about that word and about the person using it determine what that word ultimately means to us. (What can words do and cannot do,Weaver, Understanding Interpersonal Communication, pp. 230-333 ) Consider the word news perceived by different generations. Your grandfather may reflect news as titles in printed newspaper or radio messages while your father form in his head the television correspondent and you, a teenager thinks of web-sites. These difference in language is brought by the development of social and technology. Words and phrases have their life cycle, there are times when certain words and expressions thrive and time when they die. It is not uncommon that older generations tend to use words, phrases and expressions that are seldom used by younger generation. Moreover, young people have the tendency to make expressions short. For example, instead of saying good morning, they say morning, instead of lots of laughs, they type LOL and so on. So next time when talking to your grandmother, use less abbreviations. Difference languages spoken by different generations giving rise to unavoidable misunderstanding, so bearing in mind that different person has varied perception of words and may not understand what you mean. Dont be bothered to interpret in detail what you mean to be fully understood by other generations.

Political Maneuvering and the Civil Rights Act of 1964 Essay -- Hollow

Skepticism about government is, in many respects, part of the DNA of Americans. This skepticism is not without reason – the actions of American politicians in the 1960s and 70s caused much of America to wonder about the motives of elected officials. However, such skepticism is rarely brought up when discussing the government’s participation in denouncing oppression against the African-American community. Most assume the government enforced equal opportunity for minorities out of compassion and humanity. However, much like the other major actions of the government during that era, the passage of the Civil Rights Act of 1964, a groundbreaking law condemning segregation, was not devoid of personal motives. The Black community was not oblivious to this fact, and voiced its outrage through different mediums. Within the literary community, James Baldwin stands out as an author who especially attacked the government, claiming all the benefits his community was now receiving was not the result of compassion, but rather was the result of politics as usual. The Civil Rights Act of 1964 is considered groundbreaking legislation for a number of reasons. Prior to this bill, there was no legislation that made segregation, or discrimination against African-Americans illegal. Taking a closer look at the law will reveal the various facets through which the Civil Rights Act denounces segregation. While this legislation is composed of eleven titles, it is really the first seven which caused the most noticeable change in the American landscape. Title I of the act â€Å"[was] designed to close loopholes that the Southern States [had] discovered† (Summary of Provisions) in previous Civil Rights bills, primarily in the topi... ...27 Nov 1963. Lyndon Baines Johnson Library and Museum. 26 April 2004. http://www.lbjlib.utexas.edu/johnson/archives.hom/speeches.hom/631127.asp ---. Radio and Television Remarks Upon Signing the Civil Rights Bill. 2 July 1964. Lyndon Baines Johnson Library and Museum. 26 April 2004. http://128.83.78.10/johnson/archives.hom/speeches.hom/640702.asp Kennedy, John F. The White House Special Message on Civil Rights. 28 Feb 1963. CongressLink. 7 April 2004. http://www.congresslink.org/civil/cr1.html King Jr., Martin Luther. â€Å"Our God is Marching On!† The Eyes on the Prize Civil Rights Reader. Eds. Clayborne Carson, David J Garrow, Gerald Gill, Vincent Harding, Darlene Clark Hing. New York, NY: Penguin Books, 1991. 224-227. "Summary of Provisions of Rights Bill." New York Times 10 Feb. 1964. â€Å"The Skipper and the Ship.† Time 14 Feb 1964: 13.

Mind and Sportsmanship Essay

Sportsmanship goes beyond playing sports in this generation. The key word for having good sportsmanship is honesty. Sportsmanship plays a role in today’s society not only in sports, but in school and the job industry as well. The way sportsmanship is being taught to the younger generation is also to blame; Such as the media, coaches, and parents. Sportsmanship is sportsman like conduct, as fairness, courtesy, being a cheerful loser. The idea of being on a team is to do your best, work together and use your skills to follow the rules and win fairly. This generation has taken â€Å"Sportsmanship† and turned it into â€Å"winning†. Sports teams have become so obsessed with the idea and feeling of winning, they tend to do anything and everything to accomplish that. In most cases for sports they will try take steroids to up their ability and strength; only to win the game. Not only are steroids illegal, but there are also terrible consequences on your body if you take them. Kids have created a habit in school to cheat so they can get that A on that test so they feel accomplished. Do they really feel accomplished for cheating to get that A though? We have cheated ourselves so much that we start convincing our minds that it is normal to cheat instead of using the sources our teachers give us to learn. Along with children and schooling, it’s the same for grown-ups and the job industry. People now lie on their resumes and applications to get a job that they are possibly not even qualified for. When they get that job they get paid money that someone who is qualified to do better work and is more deserving. This day in age has become a bunch of liars in all reality. People have found it to be easier to lie and get away with it to make them look better instead of just being honest. In the mind that creates a satisfaction because they are looked up upon for the things that they are lying about. This also creates a trust issue between all people. Making bosses feel like they have the need to look their employees up on facebook and such. Parents, coaches, and the media have a huge impact on the younger generation when it comes to stuff like this. The parents now-a-days influence their children to win, win, win. You hardly ever hear anything about sportsmanship from parents, the media or coaches. The coaches are usually thinking more about how to win the game instead of giving all of the team members a chance to play equally. The media are the ones that encourage all of those supplements to lose weight and gain muscle. All of these examples have become worse as time has gone by. People become less caring, honest, and trust-worthy. We need our people to get off of their high horses and be themselves, and just accept themselves for who they are. If we had honest, trust worthy and people that didn’t cheat, ones who used sportsmanship; we would have a better economy, smarter people and a better world.

Illustrated Essay of Contemporary Architecture: MAXXI National Museum

Illustrated Essay ofContemporary Architecture:MAXXI National Museum 002.jpg"/> This study will concentrate on MAXXI National Museum and it will supply a comprehensive reappraisal of Contemporary museum architecture ( built in Rome in 2009 ) ( fig 1.1 ) , designed by the Zaha Hadid Architects. As it was said in â€Å"Museums in the 21stCentury† there is no uncertainty to state that the development of modern-day museum architecture can be divided into pre-and post-Bilbao epochs. Bilbao ‘s edifices are a assortment of architectural manners, runing from Gothic to modern-day architecture Such as Frank O.Gehry’s Guggenheim Museum Bilbao ( construct in Spain in 1997 ) which gives the beggary of modern-day Bilbao motion. Rome has no duty to turn itself into a voguish modern metropolis ; its glorification remainders on the accomplishments of antiquity, the Renaissance, and the Baroque. In mid1990s a new policy in Rome for ’the publicity of modern-day architecture’ has tried to alter the architectural understatement by its metropolis aut horitiess, policy with different facets, positions and cultural activities, with willingness for freshness. The foundation of the MaXXI Museum was followed by international design competition uniting all the new chances. Hadid’s proposal is an impressive urban sculpture with dynamic and indefinite exhibition infinite. To build this essay, assorted beginnings have been researched. Therefore, its consistence includes Architectural construct and urban scheme, Space V object, Institutional Catalyst and Contemporary Spatiality. The essay was conducted in the signifier of a study, with informations being gathered via books â€Å"GA DOCUMENT 99† by Yoshio Futagawa ( 2007 ) , â€Å"Museums in the 21stCentury† by Suzanne Greub and Thierry Greub ( 2006 ) , and the undermentioned articles â€Å"MAXXI Museum in Rome by Zaha Hadid Architects wins the RIBA Starling Prize 2010† by Levent Ozler, â€Å" Zaha Hadid ‘s MAXXI – National Museum of XXI Century Arts† by Zaha Hadid Architects, † Starling Prize 2010 Goes to Zaha Hadid’s MAXXI Museum in Rome† ( unknown writer ) . With multiple position points and disconnected geometry Zaha Hadid architecture thrust new attack, for illustration with making Rosenthal Center for Contemporary Art in Cincinnati, she evokes the pandemonium of modern life. She could be recognized as an designer of the Baroque modernism. Baroque classicists like Borromini shattered Renaissance thoughts of a individual point of view position. Hadid shatters both the classically formal, regulation bound modernism of Mies van der Rohe ( â€Å"Form fallow function† ) and Le Corbusier and the old regulations of infinite — walls, ceilings, forepart and back, right angles. Reuniting the individual point of view in multiple position points with disconnected geometry, she established existent signifiers that morph and change form. Hadid lets the infinites to talk for them. Hadid’s compulsion with shadow and ambiguity is profoundly rooted in Islamic architectural tradition, while its fluid, unfastened nature is a political ly charged rejoinder to progressively fortified and democratic modern-day urban landscapes. ( Council & A ; Museum, 2007 ) In 1997 Zaha Hadid participates in international design competition, which one more clip confirms her passion to modern-day urban landscapes. The competition consist in two phases, the first 1 was unfastened international call for designers,MAXXI Museum Roof program, ( n.d. ) fig2of 15 of which were selectedfrom two hundred 73 ( 273 ) . Among those 15s were six Italians and nine foreign houses ; among them were Vittorio Gregotti, and Steven Hall. The chief issue race was for museum plan and the urban status for the Flaminio one-fourth of Rome, in the country of the former Montello military barracks. By demoing the relationship and tracts through the site with two chief orientations and the clear function of the urban infinites, she won the committee.Her studies presented a series of overlapping beds, merged and shaped to a uninterrupted infinite. Design was based on the thought to open to public and metropolis. While she was working on Rome design she managed to finish Rosenthal Cent er for Contemporary Art in Cincinnati. Small wholly dark and tight infinites were allocated in the art centre of Cincinnati with articulation of the multitudes in the facade. While in Rome the edifice is horizontal instead than perpendicular, each of the galleries have own spacial position with entree to natural visible radiation for a broad scope of exhibit infinites and installings. ( Greub, 2006 ) However the modernist â€Å"fashion† in MAXXI fuelled the white ‘neutrality’ of most 20Thursdaycentury museums. She has been prepared to be challenged for the critical relationship with modern-day societal and aesthetic classs. Showing art and architecture promotes several signifiers of designation at one time. ( Futagawa, 2007 ) Visitors arrive in a dramatic dual narrative atrium, with concreteHalbe R. ( 2010 ) fig3curved walls, unfastened ceiling which captured the natural visible radiation dominated, by suspended steel stairway that flows down from the upper degrees. There are five â€Å"gallery suites† with a unvarying ceiling tallness of 6m, apart from the uppermost gallery where the floor is set at a profligate. On the 2nd and 3rd floors, daylight enters via a uninterrupted glass roof, supported on deep steel trusses. These trusses besides include a mechanism to expose pictures or sculptures that aren’t floor-mounted – the concrete walls themselves are tipped off the perpendicular. There is a limited stuffs pallet: walls are in open concrete, or painted white, and the floor is brooding Grey epoxy. To build consistence and additive way they have created a review of it through its emancipation. In its assorted pretenses — solid wall, projection screen, canvas, window to the metr opolis — the exhibition wall is the primary space-making device. By running extensively across the site, cursively and sign, the lines traverse indoors and out. Urban infinite is coinciding with gallery infinite, interchanging marquee and tribunal in a uninterrupted oscillation under the same operation. And farther divergences from the Classical composing of the wall emerge as incidents where the walls become floor, or turn to go ceiling, or are voided to go a big window looking out. By invariably altering dimension and geometry, they adapt themselves to whatever curatorial function is needed. By puting within the gallery spaces a series of possible dividers that hang from the ceiling ribs, a versatile exhibition system is created. Organizational is dealt with at the same time amidst a beat found in the reverberation of the walls to the structural ribs in the ceiling that besides filter the visible radiation in changing strengths. Schumacher, P. ( 2010 ) fig 4 By the thin concrete beams in the ceiling, carbon monoxidevered with glass and filtration systems it is emphasized the natural lighting. The same beams have a bottom rail from which art pieces are traveling to be suspended. The beams, the stairwaies and the additive lighting system guide the visitants through the interior paseo, which ends in the big infinite on 3rd degree. From here, a big window offers a position back to the metropolis, though obstructed by a monolithic nucleus. The usage of natural visible radiation and interweaved infinites lead to spacial and functional, complex model, offering changing and unexpected positions from within the edifice and out-of-door infinites. ( Baan, 2010 ) Furthermore, the edifice conforms to all relevant Italian statute law on energy efficiency, and computations by ZHA in 2002 show that â€Å"the predicted warming energy use for the MAXXI has the possible to be well better than the bounds set by the jurisprudence for a typical edifice of this type† . The edifice is fitted with a high efficiency heat recovery air-handling system, and efficient distilling boilers. CO2 detectors minimize the measure of incoming fresh air that needs to be heated. In order to cut down the demand for considerable horizontal ductwork and cut down fan energy, air-conditioning system was positioned near to each gallery. The galleries have a thoughtful signed external fixed shadowing system â€Å"the steel ribs† oriented to the South, adjustable external active louvres, every bit good as internal roller blinds to cut down on beaming energy and make lighting conditions for 50 to 200 lx. The unreal lighting is on a sophisticated control system. ( Co nstruction of MAXXI Museum, ( n.d. ) ) To reason I am traveling to stress one time once more the chief features of MAXXI National Museum.After the design competition, ten old ages subsequently as theoretical undertaking the design go a living establishment, projecting an architectural pronunciamento and showing the capacity of a modern architectural manner. Interrupting the classically formal, regulation bound modernism of Mies van der Rohe and Le Corbusier into multiple position points, Zaha Hadid established daring architecture. The intent of all architecture is the framing and theatrical production of societal communicating and interaction. The intent of all art is to experiment with new signifiers of societal communicating that project an alternate position of the universe. Argument In the undermentioned remark will be justified the chief challenges that Zaha Hadid’s squad faced refering the building of Maxi edifice. With the structural technology were engaged Anthony Hunts Associates & A ; OK Design Group. The mechanical and electrical technology plants were done by Max Fordham & A ; OK Design Group. The undertaking planning was done by ABT. And RIBA D and E. ZHA was appointed as site supervisor, which meant that every facet of the contractors ( Italiana Costruzioni and Societa Appalti Costruzion ) design and building that impacted on the expression of the edifice had to be signed off by ZHA. But the contractor had more freedom on structural and M & A ; E determinations. ( Construction of MAXXI Museum, ( n.d. ) ) The design posed two immense challenges to the concrete design. The first was structural, as the galleries are fundamentally extended concrete troughs cast inside, with the glass roofs working as palpebras to allow visible radiation in. Merely the floors and walls provide structural stableness. The 2nd challenge was Hadid’s demand for a premium-quality fair-face coating to all concrete surfaces with sharp round holes left over from the shuttering bolts. The chief purpose was for the open articulations to be kept to an absolute lower limit. Reducing the figure of open articulations meant increasing the concrete pours to 70m in length and 9m in tallness, each pour necessitating 260m? of concrete. Formwork was assembled utilizing optical maser beams to guarantee exactly level surfaces. A liquid self-compacting concrete mix was specified, with a all right sum of powdery limestone and epoxy rosin additive, for optimal compression and a smooth, crack-free surface coating. Each pour took up to 18 hours, with concrete mixed on site in four big batching workss. And as the big pours had to bring around easy and equally, projecting was banned whenever external temperatures were anticipated to make above 25 ISC. In Rome’s Mediterranean clime, this meant concrete could merely be laid between November and April. The construction besides included big spreads had to be filled with strengthened steel bars with denseness higher than 300kg/m3. By cut downing the figure of articulations was necessary to increase the concrete poured over 70 metres high by 9, a complete works, which required 260m3 of concrete in situ. The formwork was made in Germany, modular panels of 9 metres long and 2.4 high which were assembled at the site and were linked utilizing optical masers to guarantee the level surfaces in the discharge clip. Dumping in these countries a liquid mixture consisted of self-compacting concrete, a all right sum of limestone pulverization and an linear in epoxy rosin, which was allowed to settle uniformly by the force of gravitation and which was cast around the support bars.While the concrete is poured, the formwork panels are controlled to look into the bulges nanometres. Finally, as the pouring of concrete has to dry easy and equally, without hazard of overheating, had to take into history the outside temperature did non transcend 25  ° , in the Mediterranean clime of Rome these conditions can ensue merely from November to April. Last but non at least in 2003, Rome was officially classified as seismal zone, which required that the construction of the museum was wholly revised and reformed in some instances. Several sets of hydraulic Pistons associated with the gesture of the articulations should be incorporated into the concrete walls and floors and discarded motion articulations 5mm 3mm other less seeable, among other steps. ( Architects, ( n.d ) )BibliographyArchdaily. ( 2014 ) . Structural technology.Archdaily. Retrieved from hypertext transfer protocol: //www.archdaily.com/43822/maxxi-museum-zaha-hadid-architects/ Architects, Z. H. ( 13/12/2010 ) . MAXXI museum survey theoretical accounts.Featured Architecture. Retrieved from hypertext transfer protocol: //buildipedia.com/aec-pros/featured-architecture/zaha-hadids-maxxi-national-museum-of-xxi-century-arts Baan, I. ( 04/10/2010 ) . Zaha Hadid’s MAXXI Museum in Rome /fig 3.Bustler. Retrieved from hypertext transfer protocol: //www.bustler.net/index.php/article/stirling_prize_2010_goes_to_zaha_hadids_maxxi_museum_in_rome Construction of MAXXI Museum. ( ( n.d. ) ) .CM Construction Manager. Retrieved from hypertext transfer protocol: //www.construction-manager.co.uk/client_media/pdfcontent/MAXXI.pdf Council, B. , & A ; Museum, D. ( 2007 ) . Zaha Hadid Architecture and Design.DESIGN MUSEUM. Retrieved from hypertext transfer protocol: //designmuseum.org/design/zaha-hadid Futagawa, Y. ( Ed. ) . ( 2007 ) .GA DOCUMENT 99.Japan: Yokio Futagawa. Greub. ( 2006 ) .Museums in 21st Century Concepts Projects Buildings. Halbe, R. ( Mon, 13/12/2010 ) . Zaha Hadid ‘s MAXXI – National Museum of XXI Century Arts/ Fig 1.Buildipedia. Retrieved from hypertext transfer protocol: //buildipedia.com/aec-pros/featured-architecture/zaha-hadids-maxxi-national-museum-of-xxi-century-arts MAXXI Museum Roof program. ( ( n.d. ) ) . /fig 2 Retrieved from hypertext transfer protocol: //karmatrendz.wordpress.com/2010/01/06/maxxi-museum-by-zaha-hadid-architects/ # jp-carousel-15944 Schumacher, P. ( 2010 ) . The Meaning of MAXXI – Concepts, Ambitions, Achievements.Patrikschumacher article./ fig 4 Retrieved from hypertext transfer protocol: //www.patrikschumacher.com/Texts/The Meaning of MAXXI.html

Election of 2004 essays

Election of 2004 essays November 2, 2004 will mark the date of the upcoming Presidential Election between John Kerry and George W. Bush. Its been a close race between the two men so far, and with each passing vote we get closer to the answer of everyones question, who is going to be elected for president this year!? But before you just throw in a vote for whoever is most popular, take a look at a few important issues that affect all of us, in one way or another. Who is best suited to take care and make critical decisions for our country? In my opinion, Kerry would be much more successful in office than George W. Bush has been in the past, or will ever be in the future. The first issue that needs to be taken into consideration is what each candidate can do for the state of Americas economy. Currently, the United States is devastated with an estimated 7 trillion dollar debt. Not all of this is due to George W. Bush, since our economy has a knack for spending money that we cannot afford to borrow. However, during Bushs term, he managed to catapult America into an extra $422 billion dollars of debt. One of the few things he did better than his father, however, was improve on the national budget deficit by breaking his own dads previous record. Nonetheless, Bush assures America that we are getting out of our debt issues, even though this is obviously not a true statement. According to the U.S. National Debt Clock, the average amount of debt increase per day is 1.72 billion since September of 2003, clearly a sign that a lesser debt is nowhere in sight for America. On the other hand, many republicans do not want Kerry in office for fear of more taxation . True, Kerry probably would tax Americans more than George W. Bush would, but taxes would be raised so that Americans would be supplied with better medical care, security, and better education for everyone. And although the increase of taxes is understandably a burden to t...

The Sphinx in Greek and Egyptian Legend

The Sphinx in Greek and Egyptian Legend There are two creatures called a sphinx. One sphinx is an Egyptian desert statue of a hybrid creature. It has a leonine body and the head of another creature typically, human.The other type of sphinx is a Greek demon with a tail and wings. The 2 types of sphinx are similar because they are hybrids, having body parts from more than one animal. Mythological Sphinx and Oedipus Oedipus was made famous in modern times by Freud, who based a psychological condition on Oedipus love of his mother and murder of his father. Part of Oedipus ancient legend is that he saved the day when he answered the riddle of the sphinx, who had been ravaging the countryside. When Oedipus ran into the sphinx, she asked him a riddle she did not expect him to answer. Should he fail, she would eat him. She asked, What has 4 legs in the morning, 2 at noon, and 3 at night? Oedipus answered the sphinx, Man. And with that answer, Oedipus became king of Thebes. The sphinx responded by killing herself. Great Sphinx Statue in Egypt That may have been the end of the most famous, mythological sphinx, but there were other sphinxes in art and some of them still exist. The earliest is the sphinx statue made from the native bedrock in the desert sands at Giza, Egypt, a portrait thought to be of Pharaoh Khafre (fourth king of the 4th dynasty, c. 2575 - c. 2465 B.C.). This the Great Sphinx has a lion body with a human head. The sphinx may be a funerary monument to the pharaoh and of the god Horus in its aspect as ​Haurun-Harmakhis. Winged Sphinx The sphinx made its way to Asia where it gained wings. In Crete, the winged sphinx appears on artifacts from the 16th century B.C. Shortly thereafter, around the 15th century B.C., the sphinx statues became female. The sphinx is often depicted sitting on her haunches. Great SphinxThis InterOz site says sphinx means strangler, a name given the woman/lion/bird statue by the Greeks. Site tells about repair and reconstruction efforts.Guardians SphinxPhotographs and physical description of the Great Sphinx which is thought to have been commissioned by the Fourth Dynastys King Khafre.Saving the Secrets of the SandInterview and article on Dr. Zahi Hawass, director of the Sphinx Restoration Project, by Elizabeth Kaye McCall. See Recent Interviews for more information from Dr. Hawass.Remnants of a Lost Civilization?Zahi Hawass and Mark Lehner explain why most Egyptologists ignore the early dating theories of West and Schoch West and Schoch ignore the evidence of Old Egyptian society.

Important Quotes from Night by Elie Wiesel

Important Quotes from Night by Elie Wiesel Night, by Elie Wiesel, is a work of Holocaust literature, with a decidedly autobiographical slant. Wiesel based the book- at least in part- on his own experiences during World War II. Through just a brief 116 pages, the book has received considerable acclaim, and the author won the Nobel Prize in 1986. The quotes below show the searing nature of the novel, as Wiesel tries to make sense of one of the worst human-made catastrophes in history. Night Falls Wiesels journey into Hell began with a yellow star, which the Nazis forced Jews to wear. The star was, often, a mark of death, as the Germans used it to identify Jews and send them to concentration camps.   The  yellow star? Oh well, what of it? You dont die of it.   Chapter 1 A prolonged whistle split the air. The wheels began to grind. We were on our way.   Chapter 1 The journey to the camps began with a train ride, with Jews packed into pitch-black rail cars, with no room to sit down, no bathrooms, no hope. Men to the left! Women to the right!   Chapter 3 Eight words  spoken  quietly, indifferently, without emotion. Eight short, simple words. Yet that was the moment when I parted from my mother.   Chapter 3 Upon entering the camps, men,  women, and children were usually segregated; the line to the left meant going into forced slave labor and wretched conditions- but temporary survival; the line to the right often meant a trip the gas chamber and immediate death. Do you see that chimney over there? See it? Do you see those flames? (Yes, we did see the flames.) Over there-thats where youre going to be taken. Thats your grave, over there.   Chapter 3 The flames rose 24-hours a day from the incinerators- after the Jews were killed in the gas chambers by Zyklon B, their bodies were immediately taken to incinerators to be burned into to black, charred dust. Never shall I forget that night, the first night in camp, which has turned my life into one long night.   Chapter 3 Utter Loss of Hope Wiesels quotes speak eloquently of the utter hopelessness of life in the concentration camps. A dark flame had entered into my soul and devoured it.​  Ã‚  Chapter 3 I was a body. Perhaps less than that even: a starved stomach. The stomach alone was aware of the passage of time.   Chapter 4 I was thinking of my father. He must have suffered more than I did.   Chapter 4 Whenever I dreamed of a better world, I could only imagine a universe with no bells.   Chapter 5 Ive got more faith in Hitler than in anyone else. Hes the only one whos kept his promises, all his promises, to the Jewish people.   Chapter 5 Living With Death Wiesel, of course, did survive the Holocaust  and became a journalist, but it was only 15 years after the war ended that he was able to describe how the inhumane experience in the camps turned him into a living corpse. When they withdrew, next to me were two corpses, side by side, the father and the son. I was fifteen years old.   Ã¢â‚¬â€¹Chapter 7 We were all going to die here. All limits had been passed. No one had any strength left. And again the night would be long.   Chapter 7 But I had no more tears. And, in the depths of my being, in the recesses of my weakened conscience, could I have searched it, I might perhaps have found something like-free at last!​   Chapter 8 After my fathers death, nothing could touch me any more.   Chapter 9 From the depths of the mirror, a corpse gazed back at me. The look in his eyes, as they stared into mine, has never left me.   Chapter 9

Questions - Program Evaluation Method Essay Example | Topics and Well Written Essays - 1250 words

Questions - Program Evaluation Method - Essay Example (Julian, 1997) 1. Objectives, activities, outcome measures of the logic model maybe unclear or missing. This is because logic models contain lists of each of the elements of a logic model without specifying which item on one list is related to which item on another list. This can easily lead to confusion regarding the relationship among elements or result in accidental omission of an item on a list of elements. 2. Too much (or too little) information maybe provided on the logic model. The logic model should include only the primary elements related to program/project design and operation. As a general rule, it should provide the "big picture" of the program/project and avoid providing very specific details related to how, for example, interventions will occur, or a list of all the agencies that will serve to improve collaboration efforts. 3. Objectives maybe confused with activities. The project evaluator must make surethat items listed as objectives are in fact objectives rather than activities. Anything related to program implementation or a task that is being carried out in order to accomplish something is an activity rather than an objective. For example, hire 10 staff members is an activity that is being carried out in order to accomplish an objective such as improve response time for incoming phone calls. Even though it leaves out information, a good model represents those aspects of an initiative that, in the view of the stakeholders, are most important for understanding how the effort works. The developers will go through several drafts before producing at a version that the stakeholders agree accurately reflects their story. If the information will become overly complex, it will be possible to create a family of related models, or nested models, each capturing a different level of detail. One model could sketch out the broad

Youth and gambling problem Essay Example | Topics and Well Written Essays - 1250 words

Youth and gambling problem - Essay Example The third group involves individuals with some kind of neurological or Neuro-chemical dysfunction. This group is highly vulnerable to problem gambling due to impulsivity and attention deficits (Blaszczynski 2000). Such importance and high emphasize on problem gambling lead to the discussion of impacts that these gambling patterns have on the youth which is the major part of our society and upcoming future. The gambling behaviors in youngsters are closely related to their exposure to gambling in their childhood. They start gambling as an adoption of behaviors they experienced in childhood and if they win in the start their greed to win more empowers them to continue gambling. In the losing phase, they are more likely to win back what they had lost earlier. This urge and empowerment leads to desperation and motivation to bring more money with legal or illegal activities and stay in the game. Such desperation mostly resulted in illegal activities like cheating, stealing, robbing, nonpay ment of debts and so on (Hales 2006, pp. 305-307; National Research Council (US) 1999, pp. 169-171). Effects of Problem Gambling on Youth: Health effects: The younger generation is often exposed to other dangers when they involve in gambling within casinos, gaming zones and other areas covered by private owners. The addiction of gambling alone brings psychological disorders, attention deficits, depression, violent behaviors and aggression. In addition to these threats to psychological and physical well being of younger generation, alcohol, cocaine, heroin, tobacco and other addictives available in the play premises also affect their habits and behaviors towards the addictive things.... The increasingly easier opportunities for gaming and wagering available to clubs, hotels, casinos, gaming zones and increased games of chance like X-Lotto, scratch-tickets, sports betting, internet gambling, Bingo etc. in such places exposes gambling to the younger generation more prominently than ever. Advancements in technology resulted in some easier modes of accessibility to gambling. Internet and mobiles are the best sources of easily available components to youth for card games gambling, betting and so on. The increasing use of electronic gaming machines (EGM) in such places help the owners to attract more youngsters and involve them in gambling easily. The impacts of gaming and wagering due to the high exposure of electronic gambling to the youth has been a point of debate among the researchers in legislative, social, economic and cultural fields. Sports bars and ‘events based wagering’ are two important areas of discussion for their impacts on the youth as these are specifically aimed to target younger population. We can say that problem gambling cannot be described simply as a social behavior as generic, neurological, psychological and biological effects are also involved in describing the problem gambling behaviors. The negative impacts discussed are important to be addressed and restricted. Problem gambling may influence a child’s social, personal, economic, financial and educational life negatively. Hence, awareness and restrictions on gambling for children and younger population is necessary. The role of parents, elder siblings and teachers cannot be ignored in this regard as youngsters tend to adopt behaviors which they observe in their loved ones.

Civil Engineering Structural Concentration Essay

Civil Engineering Structural Concentration - Essay Example Basically, the properties and characteristics of a polymer depend upon its structure. The strength of the plastics can be determined from a measurement known as the Young’s modulus. Young’s modulus is the ratio of stress over strain, i.e. elasticity and is measured in units of Pascal (Pa). Unfilled plastics usually have a Young’s modulus of less than 3.5 GPa at room temperature (â€Å"Characterization and Failure Analysis of Plastics†, 53). Their strength is also temperature sensitive and can be affected by environmental factors as well. The strength can be improved by using fillers and fibers as reinforcements in order to enhance the mechanical properties of the plastic. The tensile strength of most plastics is less than 35 MPa. A lesser tensile stress means a lesser rigidity (MatWeb, n.pag.) but this can be increased by using resin of higher Young’s modulus so as to provide with better reinforcements. The designing of the plastic also has a signif icant role in improving the strength of the plastic (â€Å"Characterization and Failure Analysis of Plastics†, 53). Lower quality or recycled plastics have a lower tensile strength and can break at a very low magnitude of stress. This is because after recycling the plastics are â€Å"down cycled† causing them to become less rigid and more amorphous thereby causing them to break at a lower stress level. The load on the above hanger is caused by hanging clothes. In this case the force or load is caused by the weight of the clothes which depends upon the thickness of the fabric. On average clothes weigh about 2 to 5 pounds (lbs) with the weight being centered at the middle point of the hanger. Continuous weight on one point of the hanger results in breakage. The fracture shown in Figure 1 illustrates that breakage has occurred midway along the length of the hanger leaving 18.5 cm on both sides. The hanger being

Create a profile of a leader (Martin L. King). Create an assignment Essay

Create a profile of a leader (Martin L. King). Create an assignment that investigates key leadership practices and relationships - Essay Example He spoke to other leaders and shared with them knowledge that he was able to pull into his own public leadership in order to enhance the effectiveness of his movement. The challenges that he faced were met with the preparation that he had made towards becoming an effective leader, although he had expected to lead a church rather than a nation. King was a well educated man who focused a portion of his education on the oratory aspects of leadership. He learned to become an effective speaker, exploiting his own natural ability to deliver a public message. His core method of leadership was in focusing his charismatic talents so that his followers believed in his message. Biography of King Martin Luther King Jr. was born on January 14, 1929 to Reverend Martin Luther King and his wife Alberta in Atlanta, Georgia within the United States. At the age of fifteen, Martin Luther King Jr. entered Morehouse College in Atlanta before graduating from high school where he studied sociology. At the a ge of nineteen in 1948 he finished his undergraduate Bachelor of Arts degree in sociology and became a minister. In 1951, King graduated with a second Bachelor of Arts degree in divinity before going on to study systematic theology as a graduate student at Boston University. He married Coretta Scott in Marion, Alabama in 1953 before being appointed a minister as a pastor to Dextor Avenue Baptist Church in Montgomery Alabama. In 1955, King received his doctorate in systemic theology from Boston University, giving him the title of Dr. Martin Luther King Jr (Bruns, 2006, p. xii). King rose to national prominence when he was made the spokesperson for the Montgomery bus boycott. The boycott started 1955 when Rosa Parks refused to move to the back of the bus, a white bus driving insisting that she make the move as African Americans were segregated from seating at the front which was reserved for Caucasians. The boycott lasted for more than a year, financially crippling the public transpor tation of the city as African American users were the larger portion of the public transportation using public. The organisation that was created to support the movement was the Montgomery Improvement Association of which King was elected president. In 1956, the Supreme Court ruled that segregation was not a legal and this victory provided King a platform of success from which to further his intentions to abolish segregation policies and discrimination in the United States. In January of 1957, King formed the Southern Christian Leadership Conference in order to provide a resource for organized protests for civil rights (Bruns, 2006, p. xii). At this point, King’s career begins to move at a quick pace, his public accomplishments adding up to a powerful momentum as a leader, his choices promoting larger and larger successes that were filled with activity and progress towards civil rights. He was given audience by prominent leaders and taken seriously for the strength of the num bers of his followers, creating a movement that would eventually find success in abolishing legal separation between the rights of Caucasians and the rights of African Americans. He met with President Eisenhower in June of 1958 and Mahatma Gandhi in

Family-run Business Case Study Example | Topics and Well Written Essays - 2000 words

Family-run Business - Case Study Example The management primary involves family members though there may be hiring of external labor on special cases or when the business has expended and the family members cannot meet the labor demand of the business. Therefore in this case the business may hire the work of other experts to assist in running the business more so in areas where it feels that it cannot raise enough labor to meet the demands of the business. For example the business may hire experts on the areas like accounting where it cannot have the expertise in the family. But generally a small family business will use the labor force from the family. (Bork 2003, p. 76) Many of the family business that had started off as small business usually grow over the years and acquire an international standard. Most of them however are usually acquired by other people or they enter into partnership with other multinational companies in order to enhance their management. Therefore at some time, in their lifeline a family business may enter into partnership or get acquired by another businesses altogether in order to enhance their growth. Family businesses do not only reflect the source of income for the family but they also represent important values for the family as well. They communicate an important message about the values and believe of the family and they also show the aspirations of the family. Therefore the way in which these businesses are managed is very important as it determines the way in which they are going to serve and continues. Therefore the management of family business is one of the most important factors in running the business. However management of family business is more complex compared to management of other business due to the fact that there are some emotional bonds that area attached to the running of the business. Therefore one of the challenge that family business faces is the way in which decisions are made as far as the involvement of all the family members is concerned. The management becomes more complicated easily when it comes to the issue of making succession in the business from one generation to the other and the way in which these successions are to be hanged and management. Shirley Plantation Shirley Plantation is one of the oldest family run businesses in the USA. Shirly Plantation first plantation was in 1613 and was recorded as one of the economic engine of the new world. This was after 6 years when the founder John Smith had settled in the town of Jamestown. After that the crown granted carving of Shirley Plantation out of virginer farmers. The business was well established between the period where the settlement in Jamestown was happening and the period between the American independences from Britain in 1776. For all that time it was under the leadership of one family and has been able to survive the Indian uprising, Bacons rebellion, the revolutionary war, The Civil Wars and the Great depression all which has been enabled by efficient management of the company and its resources and the way in which it has been adopting to the changing technology in the world. (Shirley Plantation, 2008a) The company is recorded as the oldest family owned business in North America which dates back to 1638. The construction of its present mansions began in 1724 when Elizabeth Hill who as the great grandfathers of the first

Create a profile of a leader (Martin L. King). Create an assignment Essay

Create a profile of a leader (Martin L. King). Create an assignment that investigates key leadership practices and relationships - Essay Example He spoke to other leaders and shared with them knowledge that he was able to pull into his own public leadership in order to enhance the effectiveness of his movement. The challenges that he faced were met with the preparation that he had made towards becoming an effective leader, although he had expected to lead a church rather than a nation. King was a well educated man who focused a portion of his education on the oratory aspects of leadership. He learned to become an effective speaker, exploiting his own natural ability to deliver a public message. His core method of leadership was in focusing his charismatic talents so that his followers believed in his message. Biography of King Martin Luther King Jr. was born on January 14, 1929 to Reverend Martin Luther King and his wife Alberta in Atlanta, Georgia within the United States. At the age of fifteen, Martin Luther King Jr. entered Morehouse College in Atlanta before graduating from high school where he studied sociology. At the a ge of nineteen in 1948 he finished his undergraduate Bachelor of Arts degree in sociology and became a minister. In 1951, King graduated with a second Bachelor of Arts degree in divinity before going on to study systematic theology as a graduate student at Boston University. He married Coretta Scott in Marion, Alabama in 1953 before being appointed a minister as a pastor to Dextor Avenue Baptist Church in Montgomery Alabama. In 1955, King received his doctorate in systemic theology from Boston University, giving him the title of Dr. Martin Luther King Jr (Bruns, 2006, p. xii). King rose to national prominence when he was made the spokesperson for the Montgomery bus boycott. The boycott started 1955 when Rosa Parks refused to move to the back of the bus, a white bus driving insisting that she make the move as African Americans were segregated from seating at the front which was reserved for Caucasians. The boycott lasted for more than a year, financially crippling the public transpor tation of the city as African American users were the larger portion of the public transportation using public. The organisation that was created to support the movement was the Montgomery Improvement Association of which King was elected president. In 1956, the Supreme Court ruled that segregation was not a legal and this victory provided King a platform of success from which to further his intentions to abolish segregation policies and discrimination in the United States. In January of 1957, King formed the Southern Christian Leadership Conference in order to provide a resource for organized protests for civil rights (Bruns, 2006, p. xii). At this point, King’s career begins to move at a quick pace, his public accomplishments adding up to a powerful momentum as a leader, his choices promoting larger and larger successes that were filled with activity and progress towards civil rights. He was given audience by prominent leaders and taken seriously for the strength of the num bers of his followers, creating a movement that would eventually find success in abolishing legal separation between the rights of Caucasians and the rights of African Americans. He met with President Eisenhower in June of 1958 and Mahatma Gandhi in

Choose one of the three Flexible , Fearful, or Feisty Essay

Choose one of the three Flexible , Fearful, or Feisty - Essay Example I always enjoyed to get engaged in a range of activities most often involved art activities. This activity pattern and craze towards colors polished my creativity. So, in the later stages of my childhood I proved to be a good cartoonist. I participated in many inter school events and won several prizes. Later on, I came to know the fact that being a flexible personality; I was really blessed as I was more adaptive towards new situations. I always enjoyed creativity and innovative ideas. I always liked to show positive attitude and this approach of my childhood has, definitely, affected my current life in a positive way. My flexible personality trait brought up confidence, optimism and tolerance in my personality. It is amazing to note that I never argued like younger siblings while mother used to serve some new food. It always made me curious to have new tastes and flavors. However, sometime ambiguous situations made me confused. As I have told that I was flexible at one end but I was not so clever. I was not very good in decision making as well. This was the basic reason why I most often adopted what my parents felt better for me. I was quite adaptive and bendy towards the decisions they put forward. And now when I am a grown up guy, I can differentiate that my intentions were not wrong. For me, my parents always did what they thought the best among all. From my childhood behavior, I analyze that living with flexibility and adjustment always offers a right path. Life is a continuous process offering give and take relationships. It goes on and on. So, those who prefer to adjust and accommodate with new situations always get the full benefits. This is what I really learn from my childhood. 1. Hanns M. Trautner, Diane N. Ruble, Lisa Cyphers, Barbara Kirsten, Regina Behrendt and Petra Hartmann. â€Å"Rigidity and Flexibility of Gender Stereotypes in Childhood: Developmental or Differential?† Infant and Child Development (2005): New York University,

Systemic anatomy Essay Example for Free

Systemic anatomy Essay The muscles of tongue can be divided into intrinsic and extrinsic groups. The intrinsic muscles lie entirely within the tongue, while the extrinsic muscles attach the tongue to other structures. The extrinsic muscles reposition the tongue, while the intrinsic muscles alter the shape of the tongue for talking and swallowing. Extrinsic tongue muscles, by definition, originate from structures outside the tongue and insert into the tongue. The four paired extrinsic muscles protrude, retract, depress, and elevate the tongue: Muscle From Nerve Function Genioglossus muscle mandible-(Genial Tubercles) hypoglossal nerve Protrudes the tongue as well as depressing its center. Hyoglossus muscle hyoid bone Depresses the tongue. Styloglossus muscle styloid process Elevates and retracts the tongue. Palatoglossus muscle palatine aponeurosis pharyngeal branch of vagus nerve Depresses the soft palate, moves the palatoglossal fold towards the midline, and elevates the back of the tongue. Intrinsic muscles Four paired intrinsic muscles of the tongue originate and insert within the tongue, running along its length. These muscles alter the shape of the tongue by: engthening and shortening it, curling and uncurling its apex and edges, and flattening and rounding its surface. The superior longitudinal muscle runs along the superior surface of the tongue under the mucous membrane, and elevates, assists in retraction of, or deviates the tip of the tongue. It originates near the epiglottis, the hyoid bone, from the median fibrous septum. The inferior longitudinal muscle lines the sides of the tongue, and is Joined to the styloglossus muscle. The verticalis muscle is located in the middle of the tongue, and Joins the superior and inferior longitudinal muscles. The transversus muscle divides the tongue at the ed to the mucous membranes . the tongue that run along the sides 2. The muscle that . -Protrude -Retract -Depress -Retraction, elevation of posterior third -Shape changes The Genioglossus mus protrudes the tongue. Remember that contraction of the right genioglossus muscle (for example) points the tip of the tongue to the patients left. The Styloglossus muscle retracts the tongue upward and backward. Also the Palatoglossus muscle retracts the tongue upward and backward. The Hyoglossus muscle depresses the tongue. The Levator veli palatini muscle elevates the soft palate during swallowing. The Longitudinal, tranverse and vertical muscles of the tongue. They help to change the shape of the tongue. 3. Muscle of pharyngeal wall. The pharyngeal wall is formed by skeletal muscles and by fascia. Gaps between the muscles are reinforced by the fascia and provide routes for structures to pass through the wall. The muscles of the pharynx are organized into two groups based on the orientation of muscle fibers. The constrictor muscles have fibers oriented in a circular direction relative to the pharyngeal wall, whereas the longitudinal muscles have fibers oriented vertically. The three constrictor muscles on each side are major contributors to the structure of the pharyngeal wall and their names indicate their position†superior, middle, and inferior constrictor muscles. Posteriorly, the muscles from each side are Joined together by the pharyngeal raphe. Anteriorly, these muscles attach to bones and ligaments related to the lateral margins of the nasal and oral cavities and the larynx. The constrictor muscles overlap each other in a fashion resembling the walls of three flower pots stacked one on the other. The inferior constrictors overlap the lower margins of the middle constrictors and, in the ame way, the middle constrictors overlap the superior constrictors. Collectively, the muscles constrict or narrow the pharyngeal cavity. When the constrictor muscles contract sequentially from top to bottom, as in swallowing, they move a bolus of food through the pharynx and into the esophagus. All of the constrictors are innervated by the pharyngeal branch of the vagus nerve [X]. The superior constrictor muscles together bracket the upper part of the pharyngeal cavity. Each muscle is attached anteriorly to the pterygoid hamulus, pterygomandibular raphe, and adjacent bone of he mandible. From these attachments , the muscle tans out posteriorly and Joins witn its partner muscle from the other side at the pharyngeal raphe. A special band of muscle (the palatopharyngeal sphincter) originates from the anterolateral surface of the soft palate and circles the inner aspect of the pharyngeal wall, blending with the inner aspect of the superior constrictor. When the superior constrictor constricts during swallowing, it forms a prominent ridge on the deep aspect of the pharyngeal wall that catches the margin of the elevated soft palate, which then seals closed the haryngeal isthmus between the nasopharynx and oropharynx. The middle constrictor muscles are attached to the lower aspect of the stylohyoid ligament, the lesser horn of the hyoid bone, and the entire upper surface of the greater horn of the hyoid. Like the superior constrictors, the middle constrictor muscles fan out posteriorly and attach to the pharyngeal raphe. The posterior part of the middle constrictors overlaps the superior constrictors. The inferior constrictor muscles attach anteriorly to the oblique line of the thyroid cartilage, the cricoid cartilage, and ligament that spans between these two attachments to cartilage and crosses the cricothyroid muscle . Like the other constrictor muscles, the inferior constrictor muscles spread out posteriorly and attach to the pharyngeal raphe. The posterior part of the inferior constrictors overlaps the middle constrictors. Inferiorly, the muscle fibers blend with and attach into the wall of the esophagus. The parts of the inferior constrictors attached to the cricoid cartilage bracket the narrowest part of the pharyngeal cavity. Longitudinal muscles The three longitudinal muscles of the pharyngeal wall are named according to their rigins†stylopharyngeus from the styloid process of the temporal bone, salpingopharyngeus from the cartilaginous part of the pharyngotympanic tube (salpinx is Greek for tube), and palatopharyngeus from the soft palate. From their sites of origin, these muscles descend and attach into the pharyngeal wall. Longitudinal muscles of the pharynx The longitudinal muscles elevate the pharyngeal wall, or during swallowing, pull the pharyngeal wall up and over a bolus of food being moved through the pharynx and into the esophagus. Stylopharyngeus The cylindrical stylopharyngeus muscle originates from the base of the medial urface of the styloid process of the temporal bone, descends between the superior and middle constrictor muscles to fan out on, and blend with, the deep surface of the pharyngeal wall. It is innervated by the glossopharyngeal nerve [1;0. Salpingopharyngeus Salpingopharyngeus is a small muscle originating from the inferior aspect of the pharyngotympanic tube, descending on, and blending into the deep surface of the pharyngeal wall. It is innervated by the vagus nerve [X]. Palatopharyngeus Palatopharyngeus , in addition to being a muscle of the pharynx, is also a muscle of the soft palate . It is attached to the upper surface of the palatine aponeurosis, and passes posteriorly and inferiorly to blend with the deep surface of the pharyngeal wall. Palatopharyngeus forms an important fold in the overlying mucosa (the palatopharyngeal arch). This arch is visible through the oral cavity and is a landmark for finding the palatine tonsil, which is immediately anterior to it on the oropharyngeal wall. The larynx, or voicebox, is an organ in the neck that plays a crucial role in speech and breathing. The larynx is the point at which t aerodigestive tract splits into two separate pathways: the inspired air travels through he trachea, or windpipe, into the lungs, and swallowed food enters the esophagus and passes into the stomach. Because of its location, the larynx has three important functions control of the airflow during breathing protection of the airway production of sound for speech. The larynx consisted of a framework of cartilage with surrounding soft tissue. The most prominent piece of cartilage is a shield-shaped structure called the thyroid cartilage. The anterior portion of the thyroid cartilage can be easily felt in thin necks as the Adams apple. Superior to the larynx (sometimes considered part of the arynx itself) is a U-shaped bone called the hyoid. The hyoid bone supports the larynx from above and is itself attached to the mandible by muscles and tendons. These attachments are important in elevating the larynx during swallowing and speech. The lower part of the larynx consists of a circular piece of cartilage called the cricoid cartilage. This cartilage is shaped like a signet ring with the larger portion of the ring in the back. Below the cricoid are the rings of the trachea. In the center of the larynx lie the vocal folds (also known as the vocal cords). The vocal folds are one of the most mportant parts of the larynx, as they play a key role in all three functions mentioned above. The vocal folds are made of muscles covered by a thin layer called mucosa. There is a right and left fold, forming a V when viewed from above. At the rear portion of each vocal fold is a small structure made of cartilage called the arytenoid. Many small muscles, described below, are attached to the arytenoids. These muscles pull the arytenoids apart from each other during breathing, thereby opening the airway. During speech the arytenoids and therefore the vocal folds are brought close together. As the air passes by the vocal folds in this position, they open and close very quickly. The rapid pulsation of air passing through the vocal folds produces a sound that is then modified by the remainder of the vocal tract to produce speech. This process is described in more detail in the page on vocal fold vibration. 4. Give the cartilage of larynx. Describe each. Laryngeal cartilages can refer to: The arytenoid cartilages are a pair of small three-sided pyramids which form part of the larynx, to which the vocal folds (vocal cords) are attached. These allow and aid in the vocal cords movement. Each is pyramidal or ladle-shaped in form and has three surfaces, a base, and an apex. The cricoid cartilage or simply cricoid is the only complete ring of cartilage around the trachea. The epiglottis is a flap that is made of elastic cartilage tissue covered with a mucous membrane, attached to the entrance of the larynx. It projects obliquely upwards behind the tongue and the hyoid bone, pointing dorsally. There are taste buds on the epiglottis. The thyroid cartilage is the largest of the nine cartilages that make up the laryngeal skeleton, the cartilage structure in and around the tracheathat contains the larynx. It is composed of two plate-like laminae that fuse on the anterior side of the cartilage to form a peak, called the laryngeal prominence. This prominence is often referred to as the pomus Adam' or Adams apple. The laryngeal prominence is more prominent in adult male than temale because ot 1200 in female. 5. Muscle of soft palate. Muscle Action levator veli palatini deglutition ne difference in the size ot the angle: 900 in male and Vagus nerve via pharyngeal plexus tensor veli palatini mandibular nerve palatoglossus respiration palatopharyngeus musculus uvulae moves uvula

Evaluating Customer Retention Methods used by Coca Cola

Evaluating Customer Retention Methods used by Coca Cola A consumer is a person who spots a need or desire, and then looks for the best way to satisfy his or her need either by purchase or acquisition (Solomon et al, 2010). Consumer behaviour as defined by Solomon et al (2006) is the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas, or experiences to satisfy needs or desires. Customer retention is vital these days and organisations are looking for the best way to please and satisfy the interest of their consumers. According to Fill (2009), the understanding of the buyers behaviour makes marketing strategies and plan come out successful. The Coca-Cola Company is soft drink industry that has been able to build its brand loyalty with its consumers over its years of operation, despite the highly competitive market (Euromonitor, 2010). But this success would not have been realistic without understanding who the consumer is, what the consumer needs and how the consumer behaves. The Econo mic recession was a trying time for companies which led to the closures of some and loss for majority, the soft drink industry is not an exception and Coca- cola which falls under the soft drink industry will be analysed on how effective the management of their consumers was to in ensuring their survival in the recession. 1.1 A brief summary of The Coca- Cola operations The Coca-Cola Company (TCCC) is the largest manufacturer, distributor and marketer of non alcoholic beverage, concentrates and syrups in the world. Coca-cola has a portfolio of more than 3,300 beverages, from diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, teas and coffees, and milk-and soy-based beverages, which are now sold in more than 200 countries in the world. (Coca-cola, 2010). Coca- cola first got to Britain in the year 1900, after Charles Candler brought a jug of syrup along on a visit to England. Soon after, in the early 1920s, it went on sale at the London Coliseum and in Selfridges. Since then coca-cola Britain has come up with innovative soft drinks namely: Coca-cola; Diet Coke; Coca-cola zero; Sprite; Sprite zero; Fanta;Fanta Zero; 5 Alive; Schweppes; Schweppes zero; Powerade; Powerade zero; Kia ora; Kia ora(no added sugar); Dr. Pepper; Dr. Pepper zero; Lilt; Lilt Zero; Oasis; Oasis extra light; Glaceau vitamin water and Relentless. (Coca-cola, 2010) With about 4,650 employees, Coca-cola GB claims to have sold 228million cases in 2008. Pic. 1.1 The Coca-Cola Company Great Britain brands Available on this link- http://www.coca-cola.co.uk/brands/ 1.2 An overview of the soft drink industry in Great Britain Mintel (2010) stated that close to one-quarter of companies in the UK soft drinks market is growing at more than 10% per year. Some of the main players in the UK soft drink industry include Coca-cola, Pepsi cola UK, Tropical UK, Nestle UK etc to mention but a few. The British Soft Drinks Associations 2010 UK Soft Drinks Report found that the overall market grew by 1.7% in 2009, with total consumption reaching 14,140 million litres, at a retail value of  £13.224 billion (Mintel, 2010). The British Soft Drinks Assocaition (2010) stated that it was encouraging to see that the soft drinks market was holding up during the economic downturn. According to M intel (2010), for the second year running, Coca-cola topped interbrands best global brands table, placing it above its competitors in the soft drink industry. The coca-cola company has continued to focus on expanding its business through taking tactical places in niche soft drinks producers, by purchasing a stake in UK smoothie produce r, Innocent Drinks (Euromonitor, 2010). 1.3 The recession in United Kingdom Recessions occur during the down or contraction phase of the business cycle. The term business cycle refers to the familiar ups and downs of economic activity. (Pearce and Michael 2006). Furthermore, Pearce and Micheal (2006) opined that recessions cause significant declines in resources available to the firm because customers spend less, lenders lend less, and competitive rivalry increases. Initially, the behaviour of consumers changes during recessions. They have less money to spend and cut back personal spending in response to the overall decline in economic activity. Industrial and business customers may become disloyal, demand renegotiated contract terms, and alter purchase patterns. Also by Pride and Ferrell (1995), recession is a stage in the business cycle during which unemployment rises and total buying power declines, stifling both consumers and business peopless propensity to spend. The UK economy was growing faster than the average for the Euro zone throughout most of this decade. However, an abrupt slowdown began in 2008 and the economy entered a recession in the third quarter. According to Euromonitor (2010), real gross domestic profit fell by 4.9% in 2009, making this the UKs longest post-war recession. The UK has been harder hit than many countries because of its large financial sector. The fiscal position has deteriorated over the past several years. The deficit was pushed even higher as a result of the bailout of large banks. The number of unemployed also rose by 50% during the recession with 800,000 jobs being lost (Euromonitor, 2010). The recession led to business closures, job losses and a lack of employment opportunities in the UK (Athey, 2009). This first global recession in the new era of globalization, started in the US, spread to Europe, and eventually became global; its the worst economic crisis since the great depression. (Stiglitz and Joseph, 2 009). 1.4 The Coca-Cola Company and the recession TCCCs gross profit margin decreased to 64.2 percent in 2009 from 64.4 percent in 2008, primarily due to foreign currency fluctuations, adverse geographic mix as a result of expansion in their up and coming markets, current focus to steer better reasonable initiatives across different major markets and unfavourable channel and marketing mix in some certain markets. (Coca-Cola, 2010). Even though there was a slight decrease (0.2%) in their profit margin compared to the previous year, TCCC arguably performed well despite the economic downturn. The unit case volume in TCCC is one of the measures of the fundamental strength of the company because it helps to measure progress at their consumer level. In Europe, the sales volume of year ended 2009 versus year ended 2008 shows that the unit case volume in Europe decreased 1 percent, caused mainly by the ongoing hard macroeconomic situations in most part of Europe. These hard macroeconomic conditions influenced major markets and caused a decline in the unit case volume of 8 percent in South and Eastern Europe, 4 percent in Iberia and 2 percent in Germany. The volume declines in these markets were partially made up for by 6 percent unit case volume growth in France and 4 percent growth in Great Britain.(Coca-cola, 2010). Table 1.1- Financial result of The Coca-Cola Company Year Ended December 31, 2009 2008 2007 2006 2005 (In millions except per share data) SUMMARY OF OPERATIONS Net operating revenues $ 30,990 $ 31,944 $ 28,857 $ 24,088 $ 23,104 Net income attributable to shareholders 6,824 5,807 5, 981 5, 080 5, 872 GROSS PROFIT 19,902 20,570 18,451 GROSS PROFIT MARGIN 64.2% 64.4% 63.9% PER SHARE DATA Basic net income $ 2.95 $ 2.51 $ 2.59 $ 2.16 $ 2.04 Diluted net income 2.93 2.49 2.57 2.16 2.04 Cash dividends 1.64 1.52 1.36 1.24 1.12 BALANCE SHEET DATA Total assets $ 48,671 $ 40,519 $ 43,269 $ 29,963 $ 29,427 Long-term debt 5,059 2,781 3,277 1,314 1,154 1.5 Scope of Study The interest of this study lies mainly with The Coca-cola Company, focusing on Coca-cola Great Britain as the scope of study. This study also examines the level at which the recession affected the sales in coca-cola and the consumers attitude towards the purchase of coca-cola. CHAPTER TWO 2.0 Key Consumer Behaviour Aspects Three key consumer aspects have been carefully selected from Jiang (2010) as explained in the Consumer Behaviour Lectures; the following aspect of the consumer behaviour may have influenced the continuous purchase of coca-cola products despite the economic downturn- the buying process, Attitude formation and Motivation. 2.1 The Buying process A buying decision making process is the selection of an option from two or more alternative choices (Jiang, 2010). Coca-colas consumers can be explained in Consumer as a Problem Solver (Habitual Decision Maker). A habitual decision maker makes choices that are characterised by an impulse made with little effort and without conscious control (Solomon et al, 2006). Coca-colas brands are low involvement products and so require little information search. Most decisions made by people who consume coca-cola are with little or no conscious effort. Coca-cola consumers purchase Coke for example based on a habit that has been formed over time. Also the Evaluation of alternatives can be used to explain the brands resistance to the recession, much of the consumers effort that goes into a purchase decision develops at the stage in which a choice must be made from the accessible alternatives (Solomon et al, 2006). In many cases, there are a number of alternatives (such as water, soft drink or alcohol) a consumer could consider in satisfying a biogenic need, i.e. to conquer thirst. A consumer that has formed a habit overtime to purchase diet Coke for example will always have in mind a diet coke whenever hes thirsty. Branding can also be an influence on the evaluation of alternatives. In a survey of Global Brands, Inter Brand and Business Week identified the significance for companies to create communities around their products and services, which gives the customers the opportunity to feel as if they own the brand (Solomon et al, 2006). Fill (2009) also supported that as a brand becomes established with a buyer, so the psycholo gical benefits of ownership are preferred to competing offerings, and a form of relationship emerges Coke is not only seen as a drink by its consumers, but seen in the light of its heritage and relationship with them( Payne,2007). Brands also create impressions and strong feelings so much that when people see the coke bottle with its red label, and the content, people suddenly feel thirsty and the need to have a drink (Riesenbeck and Perrey, 2007) According to Mintel, (2010), the Interbrand ranked Coca-cola as the number one global brand in the year 2009 and 2010 respectively. Brands can influence a consumers choice in a decision making process, in a study conducted, 51percent of consumers preferred Pepsi over Coke , while in an open test, only 23percent preferred Pepsi over coke(Jenkinson, 1995). In my opinion, Coca-cola consumers have developed a relationship with the brand, which makes them to choose coca-colas brands amongst all other alternatives even in a recession. The econom ic downturn did not affect consumers choices, habits did not change despite the recession; coca-cola consumers did not change their product preferences because a habit has been formed over time. Table 2.1 Buying Decision making process Evaluations After purchase behaviour/feeling Involvement Information search Need recognition Need Purchase Decision Identity Alternatives Source- (Jiang, 2010) 2.2 Attitude Formation Attitude is a persons learned predisposition, tendency to respond to an object in a consistently favourable or unfavourable way (Allport, 1935) as cited by (Jiang, 2010). An attitude formed, lasts over a period of time, an attitude towards what a person eats or drink or developing an attitude towards different brands (such as drinking diet Coke rather than drinking diet Pepsi) or also having an attitude towards a general consumption pattern(such as eating twice to eating once in a day) (Solomon et al, 2006). The Utilitarian Function which is related to the basic principles of reward and punishment will be used to explain why TCCC was not entirely affected by recession. Attitudes are formed based on the presumed product qualities (either pleasure or pain) (Solomon et al, 2006). Attitudes influence a consumers decision making and the goal of a marketer is always to create a positive attitude towards a product or change existing attitudes (Fill, 2009). In a recent research conducted by TCCC to evaluate consumers attitudes towards its brands, it revealed that coca-cola is the brand most associated with happiness (Coca-cola, 2010). The result of the survey revealed that over a half of the people that participated in the research said its the taste that makes them smile others said sharing a bottle of coca-cola with family and friends can provide an opportunity to spend time together (Coca-cola, 2010). Coca-cola consumers have developed an attitude overtime, so the recession would not change their product preference but might just alter their consumption pattern (such as reducing the intake of one three bottles per day to two bottles per day). The theme of the TCCC also stresses straight forward benefits (Coca-cola.Open Happiness). TCCC develops strategies to penetrate their consumers lifestyle to pass a message. In order to promote Coca-Cola Zero (one of Coca-Colas brands),TCCC partnered with the Twentieth Century Fox and director Ja mes Camerons for his epic-adventure and blockbuster film Avatar. This promotional strategy helped to form an attitude towards Coca-Cola Zero and raise its awareness. They also use promotional activities and sponsorship of events such as sponsoring the premiership in England and Scotland to reach a large and well defined audience (football fans) and consumers attitude are formed through these sponsorships in making a purchase decision. Attitudes towards coca-cola could also be formed by the yearly coca-cola adverts, as supported by Pearce and Micheal (2006) aggressive marketing campaigns may be more effective during recessions, as competitors feeling the pinch might attempt to forestall losses by reducing their advertising. During the recession, TCCC, engaged in massive paid advertising to reinforce their brands in the minds of the consumers. Also towards the end of each year, coca-cola does an advert, using the Christmas theme to convey its message to its viewers. The viewers feelings about the context in which an advertisement appears can also influence brand attitudes (Solomon et al, 2006). Liking this Christmas themed adverts would naturally link us to Attitude Formation (three hierarchies of effects), Affect, Behaviour and Beliefs. Affect (like the brand), behaviour (buy the brand), belief (feel satisfied with the brand) or belief (create awareness of the brand), behaviour (buy the brand), affect (like the bra nd) or belief (create awareness of the brand), affect (like the brand), behaviour (buy the brand). Attitude formed over time influences a consumers purchase behaviour, in spite of the recession, it can be argued that the attitude of the TCCCs consumers did not change, and there was a continual process in consumers purchase pattern. Coca-cola was not so affected by the recession because of the consumers favourable attitudes towards their products Table 2.2 Three Hierarchies of Effects Attitudes based on cognitive information processing Affect Attitudes based on behavioural learning processes Behaviour Behaviour Behaviour Beliefs vvv Beliefs vvv Beliefs vvv Attitudes based on hedonic consumption Affect Affect Source- (Jiang, 2010) 2.3 Motivation Motivation is the driving force within individuals that impels them to action, this driving force is produced by a state of tension which exists as the result of an unfilled need (Jaing 2010). Every action is done for a reason. Motivation refers to the process that cause people to behave as they do, motivation occurs when a need (Utilitarian-consumers practical benefits or Hedonic-consumers emotional benefits) is aroused that the consumer wishes to satisfy. The desired end- state is the consumers goal. The degree of arousal is called a drive (Solomon et al, 2006). The purpose of purchasing a drink would be to satisfy a biogenic need, i.e. to conquer thirst. For a consumer to now choose a diet coke because hes thirsty is called psychogenic. Coca-cola motivates its consumers through its themed message (Open Happiness), and this can be explained in the hedonic needs (Consumers emotional benefits) The survey TCCC conducted for their consumers shows that the taste of coca-cola makes them happy. What motivates a consumer might be different compared to the other consumer. A regular coke consumer willing to reduce his sugar consumption will be happy to switch to coke zero which has no sugar and less calories. According to British Soft Drinks Association, (2010), Consumers are loyal to the drinks they know and trust but remain open to innovative products and brand extensions which meet their ever-evolving needs. The industrys ability to provide the public with a wide range of enjoyable and affordable drinks will ensure it remains resilient despite the tough economic climate. TCCC also motivates its consumers by regularly innovating different products to suit specific needs, e.g. no sugar drink (Coke zero). Also viewing it from the Consumer involvement angle, TCCC also motivates its consumers by connecting with millions of them every day through their brands Facebook pages, Twitter and influential blogs, creating a dialogue that allows TCCC to build their brand assets an d strengthen their consumer relationships. Solomon, (2006) defines involvement as a persons perceived relevance of the object based on his/her inherent needs, values, and interests. Through this Fans page on facebook and twitter, consumers can access their advertisements, Coca-Cola applications and downloads, and get live updates from the company. Also TCCC involves their consumers through the Coca-Cola Freestyle machine, this makes the consumers beverage innovators by giving them choices and variety to make more than 100 different branded beverages at the touch of a button, this provides fun, and a relationship that connects the company with its consumers. (Coca-cola, 2010). TCCC motivates their consumers by associating with things that will be of interest to the consumers, for example; on their website is a calculator used for checking amount of calories and quantity of drinks consumed every week so as to help consumers monitor their calorie intake in having a healthy diet and lif estyle. This can help motivate a consumer to purchase TCCCs product because they have shown the consumer the consumer that in as much as they want to make profit, they also care about them and their health. The recession did not really affect TCCCs sales because of the motivation TCCC tries to create and the relationship they have been able to build overtime with their consumers. CONCLUSION 3.1 Conclusion Understanding consumers behaviour is key to having a successful company; marketers need to deepen their research on their consumers because the consumers are becoming aware of the important role they play in their consumption pattern. Competitors are always also looking for tactics to grow and influence new consumers, and any organisation that does not meet up with consumers expectations would be losing a consumer. Companies should look for ways to retain their current customers and also focus on getting new ones attracting new customers should be a priority in a recession (Pearce and Michael 2006). Organisations should actively engage their customers more than before.

Jacksonian Democracy Essay -- essays papers

Jacksonian Democracy Jacksonian democracy was created during antebellum America. The Jackson democrats attempted to aggrandize the puissance of lower classes poor while decreasing the influence of the rich and potent. Economically, they benefited from governing during a time of paramount advances in transportation, which boosted commerce and helped the common man. Politically, they invested power into an overwhelmingly powerful executive branch. The Jacksonian democrats portrayed themselves as saviors of the common people and ruled via a powerful executive who attempted to destroy aristocracy in America. However, they were atypically wealthy, supported equality between white men only, enacted calamitous economic policies, and disregarded the capability of the federal government. Further, they did not introduce democracy in America, rather merely used it and benefited from it. During the first half of the 19th century numerous advancements expedited the growth of the United States. A market revolution occurred as a yeoman and artisan economy was replaced by cash-crop agriculture and capitalist manufacturing. Despite the prosperity, a split was emerging between the industrializing, urban north, agrarian, rural South, and the expanding West. The Jacksonians passed the Tariff of 1828, which opened opportunity for western agriculture and New England manufacturing, but was detrimental to the South. Andrew Jackson and Jacksonian democrats believed that the US bank placed to...

Racism in Brazil

Introduction Racial disparity and discrimination is not a new concept to any nation. In fact, many were built on the back of slave labor, whether the slaves were indigenous peoples or imported bodies. While many nations have undertaken measures to overcome racial disparity, others have encouraged racial democracy. Brazil, a modern and industrialized nation, suffers from racial discrimination based on their position in the world economy and built on the Ideology of the past.History Brazier's history is rife with racism and slavery, dating back to Its discovery by Pedro Allover Cabal In 1500. Brazil was originally settled with the Intention of harvesting Broadloom. However, over time the profits from that were supplanted by sugar, Brazil became the leading producer of sugar In the Atlantic world. The production of all these exports meant cheap labor was needed. During this time, the Portuguese were sending between 4,000 and 5,000 slaves per year to Brazil from Angola and West Africa: b y the 18th century, one million slaves had been imported (117).The continually shifting landscape meant that Brazier's exports continued to shift. By the time the 1 9th century came around, Brazier's major export was coffee as sugar reduction had shifted to the Caribbean Islands. The continued influx of European slaves and citizens resulted in an uneven population. European labor was generally more skilled and slowly began to overtake slave labor. Around this same time, the abolition of slavery happened in 1888, resulting in a decline in the slave population.By 1888, it was estimated that only a half-million people were slaves, compared to the one-and-a-half million slaves in 1872 (117). This is in part due to the fact that the coffee production process became more and more elaborate, requiring those with pesticides skills to take over. Coffee production soon fell into the hands of a wave of European immigrants, not freed slaves (122). The slaves that were freed often became vagrant s, homeless, Jobless and penniless (Roach, â€Å"Analysis: Brazier's ‘racial democracy†). The history of Brazil continues to inform the current day Brazil.The current day population of Brazil tops 160 million, with about half of that being black. Yet, the black population is nearly absent from all levels of power, meaning â€Å"government, congress, senate, the Judiciary, the higher ranks of the civil service and he armed forces† (Roach, â€Å"Analysis: Brazier's ‘racial democracy†). In 1999, the Minority Rights Group International reported that â€Å"black and mixed race Brazilian still have higher Infant mortality rates, fewer years of schooling, higher rates of unemployment, and earn less for the same work.Black men are more likely to be shot or arrested as crime suspects, and when found guilty, get longer sentences† (Roach, â€Å"Analysis: Brazier's ‘racial democracy†). Racism Persists There are many theories as to why racism continues to persist In modern day Brazil. One thing to look at Is their placement wealth the greater world economy. 22). When the Portuguese settled Brazil, they created a line of trade that focused on Portuguese and the plantation owners became very wealthy, all at the expense of the nearly three million black and mulatto slaves.A truly capitalist world is one that where each countries worth is weighed in terms of their strengths (military, trade, financial, production) and what they can contribute. A superpower such as the United States is naturally more diverse, which means that tolerance and racism are not tolerated as easily in modern day society. Core countries are those that have the retreat strengths and the peripheral countries are the ones that are expendable. Phillips says â€Å"the peripheral countries were exploited by the core, and ‘semi peripheral' countries were exploited by the core and exploited peripheral countries.The relations between these three geopoli tical units are ones built on inequality' (122). Phillips goes on to say that â€Å"similar to the inequality that can be seen in a class system within a country, this template is now spread around the globe to view inequality on a world scale† (122). In other words, Brazil is treated with discrimination based on their trade abilities and overall contribution. This has trickled down so that individuals are also being treated with the same discrimination.It is also important to note that â€Å"racism is fundamentally rooted in processors class structures, historically shifting modes of production, distribution, and consumption, and increasingly, in the unequal exchanges that tie local political economies to the global processes of capitalism† (Phillips 122). Brazier's history of racial prejudice and discrimination has established a mode of living and ideology that persists to this day. It would be too easy to blame slavery on the world economy, but it is safe to say tha t he capitalist world economy has helped perpetuate racial prejudice and discrimination.Slavery existed long before profit was exchanged for labor. As Brazil has grown, â€Å"the means to social mobility after emancipation was closely guarded by the Brazilian white ruling class, who allowed for a pool of relatively less expensive labor consisting mainly of Brazilian natives and other European immigrants† (122). The influx of cheap European labor resulted in the black and mulatto population being pushed aside. After Brazil abolished slavery, the ex-slaves were left with two hoicks: work under the same conditions as when they were slaves or Join the masses of unemployed (Phillips 122).They had additional challenges; they were competing with native Brazilian and European immigrants for a limited number of jobs where the new economic order was wage labor (122). Racism played a major role after the emancipation of the slaves as many of the ex-slaves were discriminated against in t he free Job market. While the shift has been to the detriment of blacks and mulattos, racism has not helped the white population of Brazil (123). Despite the racism running rampant, there is no black movement in Brazil. There is seemingly no racial tension or conflict.Blacks that live in Salvador, who make up 80% of the population, say they feel safer in that environment than they do in the US (Roach, â€Å"Analysis: Brazier's ‘racial democracy'). It is speculated that this is because appearances matter more in Brazil than heritage. In the US, one drop of black ancestry means you are black, while in Brazil, if you appear white, you are perceived as white (Roach, â€Å"Analysis: Brazier's ‘racial democracy'). It can also be noted that the US has a history of violent racism where oppressed populations were treated harshly. Those past grievances have not been forgotten, and in some cases, not forgiven freedom.It would seem as though the US operates under a shadow of racis m, attempting to sweep it under the rug and pretend that equality is real. Brazil does not operate under such false pretenses. Racism is alive and acknowledged. As of the 2010 census, 51% of Brazil identifies itself as black or brown. The government estimates that the income of white Brazilian is more than double that of black or brown Brazilian and that blacks are at a distinct disadvantage in relation to education and access to healthcare (â€Å"Brazilian 2010 Census Highlights Racism Problem†). The racial divide in Brazil is based on a social pyramid.Many will argue that the black community is poor because class, not race, stratifies their society. However, there are many that would disagree. According to Mario Theodore, an activist for social equality believes that â€Å"slavery legacy of injustice and inequality can only be reversed by affirmative action policies, of the kind found in the United States† (â€Å"Race in Brazil: Affirming a Divide†). Yet, it i s also fair to note that in the US, there are many of different races that are in positions of great power and that social class is often dictated by wealth.The history of the US supports the advancement of the white race, but progress is showing that race is beginning to take a backseat to skill set and overall acumen. In Brazil, the race line is well drawn. Most of those in the public eye, such as TV news anchors, doctors, dentists, fashion models, and lawyers are all white. The majority of black and mulatto's are working in the â€Å"blue collar† trade, often deemed the unskilled labor pool. The salary disparity is even more telling. By 2011, the average black or brown worker was earning of what the average white worker made (â€Å"Brazilian 2010 Census Highlights Racism Problem†).Statistics do not differentiate between gender, only race, though it can be assumed that the same problem occurs between gender lines. Affirmative Action Brazil, once considered a â€Å"r acial democracy' is fighting hard to shed that moniker. Racial democracy, in relation to Brazil, is defined as the thought that compared to other nations; racism was actually very minimal in Brazil (Tells, â€Å"Discrimination and Affirmative Action in Brazil†). However, today, most Brazilian concur that Brazil is victim to racial prejudice and discrimination.Blacks and mulattos are the major cities of widespread police violence and often earn half the income of their white counterparts. In addition, television and advertising portray Brazilian society as one that is almost entirely white (Tells, â€Å"Discrimination and Affirmative Action in Brazil†). This is because the working class and elite are almost entirely white, so the melting pot of races exists only in the working class and poor. According to Antonio Riser's, a sociologist, â€Å"It's clear that racism exists in the US. It's clear that racism exists in Brazil.But they are different kinds of racism† ( â€Å"Race in Brazil: Affirming a Divide†). He continues to argue that the racism itself is nefarious and veiled, unlike the racism that used to run rampant in the US. In Brazil, there was never a UK Klux Klan or enforced segregation or even a ban on interracial marriage (â€Å"Race in Brazil: Affirming a Divide†). Affirmative action is often put into place to attempt to create a racially diverse atmosphere. Most often this is in correlation to the workplace where employers do not discriminate based on race, gender, or religious affiliation.In Brazil, the new affirmative action can be most notably seen in the university setting. By 2008 almost 50% of Brazilian universities have a race-based affirmative action attend a university, students were required to pass a standardized test. Now, leading universities are mandated to allow a fixed percentage of nonwhite students to attend. In addition, they have quotas for indigenous peoples and for the disabled (Tells, â€Å"Dis crimination and Affirmative Action in Brazil†). Even though affirmative action was put in place to help, it is not without controversy.Those that oppose the policies include â€Å"much of the media, private school students, their parents and the schools themselves, scholars and artists who alee the racial democracy ideal and even black students who believe in meritocracy' (Tells, â€Å"Discrimination and Affirmative Action in Brazil†). They maintain that affirmative action does nothing to further racial equality; instead, it merely promotes racial equality without any substance. In addition, many academics are fighting against affirmative action in schools and campaigning against quotas.They argue that enforcing affirmative action is, in itself, inherently an act of racism. It divides people into arbitrary color categories; a feat, which is not as easy as it seems nice much of Brazil, is a country of mixed race (â€Å"Race in Brazil: Affirming a Divide†). They a lso argue that it undermines the equality of the admissions process, even though in the past, nepotism and whom you know have been the quickest routes to advancement (â€Å"Race in Brazil: Affirming a Divide†).Despite these arguments, studies have shown that many of the â€Å"quota† students are performing academically as well or better than their white counterparts. This can be attributed to the fact that many of those white students were admitted because they had the means and money to prepare for the entrance exam (â€Å"Race in Brazil: Affirming a Divide†). The next target is the labor market, a place where affirmative action could show positive benefits. In the United States, only 12% of the population is black, yet we have a black president, numerous black politicians and millionaires.In contrast, Brazil has a limited number of black people in positions of power. Because of this, some private sector companies are making racial diversity a requirement in th eir recruiting process (â€Å"Race in Brazil: Affirming a Divide†). But again, the same problem occurs that showed up in the university setting. Just because a person is off different race does not mean they are qualified for the Job at hand. It often follows that work production and quality decline because employers are hiring based on color, not skill level.Unlike the US, affirmative action in Brazil is being done in a very Brazilian way. There is little to no government interference or enforcement. Universities and private companies are making their own policies. The Supreme Court is involved, but is slow to act in hopes that society will figure out their own issues (â€Å"Race in Brazil: Affirming a Divide†). Society is moving fast though. Businesses and advertisers are now targeting black populations, but changing the minds of the consumer sector is n easy task compared to changing the mindset of racism ingrained after years and years of overt racism.Many Brazilia n assume that blacks and browns belong on the bottom of the social ladder, making the push for proactive change difficult (â€Å"Race in Brazil: Affirming a Divide†). Solution? In order for Brazil to pull down the racial divide and move beyond racial democracy, the boundaries between black and white need to be weakened. There is but despite this, the racial division is not nearly as rigid as they are in the US. An interesting note is that most Brazilian perceive their culture to be an example how ace and culture can coexist peacefully.Despite this somewhat astonishing claim, it is still believed that 90% of the white population is prejudiced against the black and mulatto population. However, their idea of racism differs greatly from person to person so it is difficult to Judge what this really means. In a recent event in Brazil, a six-year-old boy was kicked out of a pizza polar supposedly for the color of his skin. According to the restaurant manager, he mistook the young bo y as a local street boy. The boys parents have since then filed a complaint with the local police department ND are also considering taking legal actions.This story launched a huge race-debate in Brazil (Phillips â€Å"Does Brazil Have a Race Problem†). While stories like this continue to gain traction, it is hard to figure out where Brazil goes from here. Affirmative action plans seem like a step in the right direction, but that will not be enough to change 500 years in ingrained behavior. Brazil will need a complete economic and social shift if it wishes to eradicate racism. If the US is a learning curve, Brazil has a lot of work to do, and so does the US when it comes down to reality. ConclusionMany people around the world see Brazil as a country full of racial diversity where racism Just simply does not exist, where as others claims Brazil suffers from invisible racism where blacks earn less, live less, and are educated less. Although blacks make up for most of the popula tion in Brazil they are still grossly under-represented in higher education, media, and politics. The continued racial divide will only be removed when government and individuals work together to not only acknowledge the problem, but find a way to move above and beyond racism and look at the individual for the value, not their skin color.