Huella Online Travel Case Study Example | Topics and Well Written Essays - 500 words

Huella Online Travel - Case Study Example Because the biggest problem is the insecurity issues related to the mode of payment, the company should make sure that they enhance their target client’s trust. Introduction Huella Online Travel Ltd faces challenges of winning the market share in Hong Kong regardless of its good performance in other places. As a market research firm, we are adrafting a proposal where we are going to highlight the major challenges the Huella faces in capturing the Hong Kong Market. The company identified Hong Kong as a potential market for their services because the city has higher population who are tech savvy and are of young generation. We, at Market sense, are going to suggest some ways that the Huella may use to overcome its problems. After thinking of many survey techniques, we employed the best technique that enables us to understand the problem and provide the best solution. Background Huella Online Travel Ltd, a Malaysian-based online travel portal targeting Asia such as Greater China had its market share hovering under 5% since launching its site in Hong Kong. The general performance in Hong Kong has been poorer than any other market. Despite introducing their services to the techno-savvy nature of the Hong Kong population, their services especially the online flight purchases recorded low transaction. We have prepared a research proposal to solve some of the problems Huella faces in gaining the Hong Kong market. RESEARCH DESIGN Research design we are going to use is a descriptive research.